Ever wondered how branding under a cap works? 

A look at under-peak DTF decoration!
Much like the mixed reviews of Folie à Deux, this cap is designed to spark conversation by breaking convention.

We haven’t seen anything like it before—have you?

Decorated with a DTF transfer topped with soft white 3D silicone on the front panel, this Joker-inspired snapback reveals a bold, vibrant design under the peak.
We love seeing creative boundaries being pushed - because what’s innovation without a little fun?

How it's done:

Concept & Design
Think beyond the obvious! The under-peak DTF decoration lets you integrate logos, messages, or striking graphics for a next-level customisation opportunity.

Printing & Application
Using specialised DTF film, the design is printed, heat-pressed onto the peak with custom heat plates, then cooled for a flawless finish.

Adding the Silicone Transfer
For extra impact, a 3D silicone transfer is applied to the front panel, adding depth, texture, and a premium feel. Bonus: these come in a range of shades!

STEP 1: Print & transfer the DTF onto pre-flattened caps

STEP 2: Transfer the DTF, cool & press the silicone last

Why Decorate The Under-Peak Of A Cap?

We get it—this isn’t the first place you’d think to brand on a cap. But here’s why it’s a game-changer in promo merchandise:

Here’s a few reasons why your brand will benefit from this technique:

Surprise – Like an unexpected plot twist, this hidden detail grabs attention only when worn, making it a conversation starter.

Maximised Branding Space – Make the most of every inch without cluttering the main branding areas.

Fresh & Memorable – Stand out from standard caps with a unique feature clients will actually remember.

Endless Design Possibilities – Logos, bold graphics, subtle patterns—DTF transfers deliver precision & vibrancy every time.

Pro tips to achieve the best results with under-peak decorating:

• DTF is ideal for photo-realistic & highly detailed artwork with vibrant colours!
• For a seamless finish, opt for a design that blends into the colour of the cap.
• Keep in mind this decoration appears in the wearer’s field of vision when designing!
• Tie in this space with the front panel design to emphasise your brand’s messaging.

Combining different techniques and transfers is the simplest way to achieve the striking quality finishes often found in retail; this is what will set your merchandise apart from the rest.

Under-peak DTF decoration is new, unexpected, and packed with branding potential. Ready to try it?